3.25 x 4.5 x 6.25 Inches
The brand identity, graphics, and packaging were developed to present a lesser-known snack product in a contemporary and appealing way, targeting the U.S. market. Vibrant illustrations featuring ginger root and lychee fruit, combined with a carefully selected color palette and unique package shape, were designed to attract health-conscious consumers and differentiate the product from competitors. The final design would successfully increase the product's visibility in grocery and health food stores, positioning it as an attractive and healthy alternative snack.
The brand identity, graphics, and packaging were developed to present a lesser-known snack product in a contemporary and appealing way, targeting the U.S. market. Vibrant illustrations featuring ginger root and lychee fruit, combined with a carefully selected color palette and unique package shape, were designed to attract health-conscious consumers and differentiate the product from competitors. The final design would successfully increase the product's visibility in grocery and health food stores, positioning it as an attractive and healthy alternative snack.
![](https://cdn.myportfolio.com/7797c15c-a69a-4da7-a8a5-932e26e5fe86/d3f46255-48e2-4849-9e54-6ea4477ec5cc_rw_1920.jpg?h=43c92a018558ed2c2eb5afea78cc17a6)
![](https://cdn.myportfolio.com/7797c15c-a69a-4da7-a8a5-932e26e5fe86/a37b70e2-e2cb-4a8b-a4aa-c45f2c997273_rw_1920.jpg?h=c5c6b24ffff81ad2b93878629b7d9780)
![](https://cdn.myportfolio.com/7797c15c-a69a-4da7-a8a5-932e26e5fe86/3e142758-c659-46dc-8666-d7deaf942ad4_rw_1920.jpg?h=7bea7c70d1e36ce8ae7e6314249d9910)