Size Variable - Digital
Brightline partnered with the Cox Science Center to increase passenger engagement and promote travel to key destinations across South Florida. Designs like these were displayed at stations in West Palm Beach, Boca Raton, Ft. Lauderdale, Aventura, and Miami (shown.) The goal was to develop an attractive advertising campaign that captured the essence of the science center's motto, "Open Every Mind to Science." I conceptualized and designed adaptable visuals for each location, ensuring they aligned with the overarching theme, "Looking for your next adventure." This involved extensive planning and development of key artwork that could be revised as needed for each location, while maintaining brand and message consistency. The campaign was well-received internally by staff, board members, and stakeholders alike, contributing to a noticeable increase in passenger interest during the 4-month display period.
