48' x 14' - Print and Digital
These billboard designs for the traveling exhibits in fall 2022 and 2023 were created with a focus on legibility, impact, and brand consistency. The branding and graphics, provided by the exhibit companies, were tailored to ensure they were ideally suited for the billboard medium. Strategically placed at high-traffic locations along I-95 in Palm Beach County, the billboards ran multiple times for six to twelve weeks each, capturing millions of impressions and significantly contributing to the museum's annual visitation numbers, which exceeded 300,000 visitors. This project showcases the ability to adapt and optimize marketing materials for large-scale advertising while ensuring consistent brand messaging and achieving measurable results.
These billboard designs for the traveling exhibits in fall 2022 and 2023 were created with a focus on legibility, impact, and brand consistency. The branding and graphics, provided by the exhibit companies, were tailored to ensure they were ideally suited for the billboard medium. Strategically placed at high-traffic locations along I-95 in Palm Beach County, the billboards ran multiple times for six to twelve weeks each, capturing millions of impressions and significantly contributing to the museum's annual visitation numbers, which exceeded 300,000 visitors. This project showcases the ability to adapt and optimize marketing materials for large-scale advertising while ensuring consistent brand messaging and achieving measurable results.
